5 Examples of Effective Calls-to-Action
Calls-to-action are the pick-up lines of Internet marketing; if you don’t have a good opener your efforts are lost almost immediately. In creating a lead generation campaign, an effective...
View ArticleFive More Killer Strategies to Dominate Social Media's Big 3: Facebook,...
There is no doubt that the social media landscape is dominated by the Big 3 platforms – Facebook, Twitter, and YouTube. Facebook alone boasts over 800 million users, 50 percent of whom log in daily....
View ArticleIt's Here: The State of B2B Lead Generation Survey Results
We recently surveyed hundreds of B2B companies to find out how they handle their lead generation programs. What technologies are they using? What are their most productive lead sources? How does...
View ArticleBeyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn...
In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3:...
View ArticleVideo Emails are Nice, Mobile Video Emails are Essential
Mobile email is not a nice to have, it is essential. The rapid growth of smartphones and tablets has made a significant impact on the email channel. It is a necessity that email content be viewable...
View ArticleThe Marketing Case for Pinterest and How to Use it Successfully
Pinterest - the virtual bulletin board that allows users to store and share images and links they find interesting or inspiring - grew to over 10 million active users faster than any standalone...
View ArticleBusting PR’s Dirty Little Secrets
Recently, a client of mine wrapped up an excellent “CRM Myth Buster” series on its blog that took to task long-held assumptions in the industry. It got me thinking that there are more than a few myths...
View ArticleLead Scoring: A Beautiful Theory, An Ugly Truth
Let’s discuss the idea of lead scoring within marketing automation and why inbound marketing embedded with a scoring system doesn’t quite make a sales qualified lead. Content is where it’s at...
View ArticleFive Key Rules of Teleprospecting
As a business development representative, having a few rules to follow can help create better conversations, build a better pipeline, and eventually a higher lead/conversion rate for qualified leads....
View ArticleTop Lead Gen Challenges & How Content Can Help
No doubt, leading B2C brands like Red Bull and Bodyform are building strong customer communities through inspiring, thoughtful and motivating content. B2B marketers understand the value of content...
View ArticleA Simple Teleprospecting Pitch Can Be Easier Than You Think
A nice benefit of working with a wide range of clients over the years has been the exposure we've had to the unique approaches in presenting a service or technology. Working with some of the brightest...
View Article9 Ways to Take Your Landing Page to the Next Level
There is an art to the landing page. A strategic, well-crafted landing page will invite form submissions and advance users to the next stage in the funnel. But a shoddy page could drive your potential...
View ArticleHow to Generate B2B Leads in 2014 [Infographic]
Did you know generating more leads is the number one challenge for B2B marketers? 78 percent of B2B marketers cite generating leads as a struggle. This should come as no surprise for B2B marketers....
View ArticleMarrying Creative Content With Brand Consistency [Event Recap]
How do we produce creative, compelling content that engages our audience and moves them to take action, while staying on-brand? That was the question at hand and the topic of discussion addressed...
View ArticleMarrying Creative Content With Brand Consistency [Event Recap]
How do we produce creative, compelling content that engages our audience and moves them to take action, while staying on-brand?That was the question at hand and the topic of discussion addressed...
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